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That inner voice starts becoming louder. The one telling you to, “Do Better.” To “Give Back,” or my favorite “Get your head out of your rear and stop thinking of just yourself.”

You know there are ways you can do just that. I think all of us can do better. We always have room for improvement.

In order to “Do Better,” you find yourself wanting to make the changes in your lifestyle to become a Conscious Consumer.

You decide to use your to influence (your pocketbook) to do what you can for the greater good.

Congrats, you are now joining an old fashioned way of boycotting a product.

 Wikipedia defines a Conscious Consumer as a type of consumer activism that is based on the concept of dollar voting. It is practiced through ‘positive buying’ in that ethical products are favored, or ‘moral boycott’, that is negative purchasing and company-based purchasing.

Whatever your personal conviction is to lead you to this new identity is yours and yours alone.

But, did you know that the empathy you are experiencing and acting on is helping you too?

Being a conscious consumer helps you.

Philosophers, self-help and financial gurus, as well as religious texts all over the world contain variations stating the need as to why you should be of service to others. Why you should, “Do Better.”

Sayings such as, “The best way to find yourself is to lose yourself in the service of others.”


“Thou shalt never curse a deaf man.”

Or, one of my favorites,

“We can judge the heart of a man by his treatment of animals.”

But did it ever occur to you that maybe these statements have nothing to do with the wellbeing of the one receiving the treatment, but rather the wellbeing of the one GIVING the treatment?

And trust me when I say, when you are open to being nicer to others, whether it be with your resources or money, there are many benefits for you.

Being generous gives you better health. According to an article published in, being generous with your attention can lower your risk for a heart attack. It can also boost your immune system and lower the levels of chronic pain.

Being generous makes you HAPPY. According to an article published in, Lower depression rates are found among Americans who donate more than 10 percent of their incomes (41 percent say they rarely or never experience depression versus 32 percent for everyone else.)

Being generous builds deeper connections with others. You want that in your life. Having deeper connections in your life means you will be happier, live longer, and be more fulfilled.

When I say, “deeper connections,” I am not talking about friends on social media. I’m talking about the real live, breathing kind, which talk and eat cookie dough with you late at night, while they laugh with you about trivial things.

The ones that will feel your forehead when you have a fever and can tell you what the fever spiked up to later in the day. Those type of friends……

So, in conclusion, being generous is a good thing because it’s the right thing to do. But, you also get the benefits of better health in the form of low blood pressure, being happy, and building connections. Which in turn creates a vicious cycle of sheer awesomeness that enables you to give more. It’s truly is the gift that keeps giving….

Until Next Time,

Sarah C.

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For more information on Corporate Social Responsibility and Ethical Businesses

Disclaimer ****The material appearing in this publication is for informational purposes only, and is not certified professional advice. Please do not act on any information contained herein without seeking competent professional.

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